About Tony Pearson – Sleep Ambassador & CEO

Meet Tony Pearson – Sleep Ambassador & Sleep Wellness Expert

Hi, I’m Tony Pearson, CEO and Founder of the Sleep Wellness Institute and the Sleep Wellness Academy.

I dream of a world where the importance of sleep is as widely recognised as that of nutrition and exercise — a world where people deeply understand that by sleeping intentionally, they can live exceptionally.

Sleep isn’t just another pillar of wellness; it’s the foundation that underpins every aspect of human health and wellbeing — physical, emotional, cognitive, and even social.

A Vision for Better Sleep

The Sleep Wellness Institute was born out of this vision: to elevate the global conversation around sleep by making it accessible, actionable, and transformative for individuals, organisations, and communities.

Through the Sleep Wellness Academy, we provide practical skills and knowledge that empower people to unlock their potential. Whether it’s excelling in business, nurturing personal relationships, or pursuing passions, sleep is the key to health, performance, and long-term success.

Awakening potential through the power of sleep.

Tony Pearson’s Expertise – A Rare Combination

What makes Tony unique is his triple advantage:

Sleep Science Expertise – grounded in psychology, CBTi practice, and global advocacy.
Executive Leadership Experience – Over 25 years of executive leadership experience, including 8 years as CEO of A.H. Beard, leading its expansion across Australia, New Zealand, Asia, Europe, and the U.S., positioning it as a global leader in the luxury sleep industry.
Consulting & Coaching Insight – decades of advising boards, executives, and professionals on leadership, transformation, and performance through his consultancy Infinity Solutions and proprietary TP23™ Business & Leadership Strategy Framework.

This rare blend of science, leadership, and consulting positions Tony as one of the most credible and practical voices in global sleep wellness.

Credentials & Affiliations

BA (Double Psychology Major)
CBTi Practitioner – Issued: Australian Psychological Society
Member – Global Wellness Institute Sleep Initiative
Former Business Council Member – Sleep Health Foundation
Past Trustee – International Sleep Products Association (ISPA)
CEO & Founder – Sleep Wellness Institute & Sleep Wellness Academy
Founder – Infinity Solutions (Consulting in Strategy & Leadership, TP23™ Framework)
Former CEO – Global Sleep Industry Business.

The Dream Architect™ Framework

At the Sleep Wellness Institute, Tony has developed the proprietary Dream Architect™ Framework, which integrates:

RESTED™ – assessment and education model for sleep health.
DREAMS™ – behaviour change framework for sustainable sleep routines.
AWAKE™ – strategies for optimising daily performance through, maximising your daytime energy, focus, and recovery.
REGAIN™ – sustain your results and align sleep with life goals.

This integrated approach bridges science, psychology, and real-world application, providing a pathway to better sleep, better health, and better lives.

Sleep, Leadership, and Performance

Tony’s work extends beyond sleep education. His TP23™ Business & Leadership Framework is designed for executives, boards, and organisations who want to achieve transformation, performance, culture, execution rhythm, and legacy.

By combining TP23™ with the Dream Architect™ model, Tony bridges sleep wellness with leadership strategy, showing that well-rested leaders and teams are not just healthier — they are more innovative, productive, and resilient.

Join the Community of Dream Architects

Thank you for taking the first step on this transformative journey.

Welcome to our community of Dream Architects™ — where together, we design better sleep for a better life.

📌 Learn more about Tony Pearson, Sleep Ambassador & Sleep Wellness Expert.
👉Visit the Better Sleep Blog for research, insights, and practical strategies.

📌 Explore programs through the Sleep Wellness Academy.
👉Discover the 21-Day Challenge, Masterclasses, and more.

📌 Workplace or corporate leader?
👉See our Corporate Sleep Wellness Programs.

If you would like to talk more feel free to book a call with Tony.

Book a call